Bringing AI-Powered Integrated Business Planning to British & Irish Consumer Goods Brands
Sydney, Australia / London, United Kingdom – 16 February 2026 – Blueshift, the Australian-owned leader in AI-powered Integrated Business Planning (IBP) software for the consumer goods industry, today announced the appointment of Chase Business Development as its exclusive partner for the United Kingdom and Ireland. The partnership marks a significant milestone in Blueshift’s international expansion, bringing its proven ONE solution to one of Europe’s most competitive consumer goods markets.
With a proven track record of delivering measurable results for leading manufacturers including Coca-Cola Europacific Partners, Fonterra, and PZ Cussons, Blueshift ONE arrives in the UK and Ireland offering something no competitor can match: a complete, purpose-built consumer goods solution that unifies demand planning, trade promotion management, claims automation, and real-time business intelligence in a single platform—backed by 25 years of specialisation.
Justin Stafford, Founder and CEO of Blueshift, said: “Europe represents a tremendous opportunity for Blueshift. European consumer goods companies are under immense pressure to demonstrate ROI on every pound or euro of trade investment, yet many are constrained by tools that weren’t designed for today’s promotional complexity. We’ve spent a quarter of a century perfecting a solution that delivers real, measurable results—and with Chase’s deep market expertise and relationships, we’re perfectly positioned to help manufacturers in this market transform their commercial performance.”
He added: “What truly sets Blueshift apart is our AI forecasting engine. With the right data, our clients see 85%+ accuracy in predicting promotion volumes, it transforms everything—from supply chain efficiency to P&L confidence. That’s not a theoretical benefit; it’s hundreds of thousands in savings for every percentage point of forecast improvement for our clients.”
Jason Murphy, Founder and CEO of Chase, said: “We evaluated numerous IBP and Trade Promotion Management (TPM) solutions before partnering with Blueshift, and nothing else came close. The combination of AI-driven forecasting accuracy, rapid implementation, and genuine consumer goods expertise makes Blueshift ONE a category of one. Our clients deserve better than spreadsheets and bloated enterprise platforms—and that’s exactly what we’re bringing to this market.”
Murphy continued: “Blueshift’s client results speak for themselves —they’re proven outcomes that we’re now bringing to our clients.”
Partnership Scope
Under the agreement, Chase will lead all distribution, sales, and market development activities for Blueshift ONE initially across the United Kingdom and Ireland. UK and Irish customers will benefit from dedicated local support, tailored implementation services, and ongoing client success management—backed by Blueshift’s proven delivery methodology and technical expertise.
The partnership will initially focus on mid-market manufacturers—companies large enough to benefit from professional trade promotion management but underserved by enterprise solutions designed for global multinationals.
About Blueshift
Blueshift is an Australian-owned technology company that has pioneered Integrated Business Planning solutions for the consumer goods industry since 2002. The Blueshift ONE platform combines AI-powered demand planning, trade promotion management and optimisation, revenue growth management, and business intelligence in a single, purpose-built solution. With successful implementations across Australia, New Zealand, Indonesia, and Asia—including Coca-Cola Europacific Partners, Fonterra, Opella, JBS, Simplot, and PZ Cussons. Headquartered in Sydney, Blueshift employs a team of specialists across technical, client delivery, and commercial roles. www.blueshift.one
About Chase
Chase Business Development is a specialist business development and technology company, dedicated to introducing innovative and high-impact technology solutions. Chase’s mission centres on generating tangible value to partners and clients. With extensive expertise across enterprise software and the consumer goods sector, Chase collaborates with leading technology providers to deliver transformational outcomes for businesses. Chase’s approach blends strategic market development, comprehensive implementation support, and ongoing client success management measuring their achievements by the value created for both clients and for its partners. www.chasebusiness.co.uk
Media Contacts
Blueshift (Australia & APAC): Stephen McGrath | stephen@blueshift.one | +61 417 707 090
Chase BD (UK & Ireland): Tim Millward | tim.millward@chasebusiness.co.uk | +44 7552 669985