Revenue Growth Management
Model pricing, mix, pack, and promotional strategies to drive sustainable, margin-accretive growth
What is RGM?
Model pricing, mix, pack, and promotional strategies with Blueshift's RGM module. Equip your team to make informed, margin-accretive decisions that drive sustainable growth in a volatile FMCG market.
Navigate the complexity of modern revenue management with tools designed specifically for FMCG/CPG companies.
Key Benefits
- Margin-accretive growth strategies
- Data-driven pricing decisions
- Portfolio optimization
- Pack and mix strategy insights
Core Features
Comprehensive tools for revenue optimization
Price Elasticity Modeling
Understand how price changes impact volume and revenue across different products and channels.
Scenario Planning
Model different pricing and promotional scenarios to understand their impact on revenue and margin.
Pack Architecture
Optimize your pack sizes and formats to maximize revenue per consumer occasion.
Portfolio Analysis
Analyze your product portfolio to identify growth opportunities and rationalization candidates.
Mix Management
Drive favorable mix shifts by understanding the profitability of different products and channels.
Promotion Effectiveness
Measure the true profitability of promotions including all costs and cannibalization effects.
The Five RGM Levers
Strategic tools to drive profitable growth
Price
Optimize list prices and promotional depths to maximize revenue while maintaining volume
Promotion
Design promotional strategies that drive incremental volume and profit
Mix
Shift sales toward higher-margin products, channels, and customers
Pack
Optimize pack sizes and formats to capture more value per transaction
Innovation
Launch new products and formats that command premium pricing
Integrated Approach
Blueshift RGM helps you orchestrate all five levers together for maximum impact
Ready to Drive Profitable Growth?
Discover how RGM can help you make smarter pricing and portfolio decisions
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