Artificial Intelligence

Generate baselines, predict uplift, and identify next-best actions with AI that improves forecast accuracy and efficiency

What is Blueshift AI?

Use AI to generate baselines, predict uplift, and identify next-best actions. Blueshift's AI engine improves forecast accuracy and efficiency across TPM, TPO, and demand planning workflows.

Our AI is purpose-built for FMCG/CPG, trained on industry-specific patterns and designed to augment your team's expertise.

Key Benefits

  • Improved forecast accuracy
  • Automated baseline generation
  • Significant time savings
  • Data-driven recommendations

AI Capabilities

Intelligent automation across your planning workflows

Baseline Forecasting

Machine learning models automatically generate accurate baseline forecasts by analyzing historical patterns, seasonality, and trends.

Uplift Prediction

Predict the incremental impact of promotions before they run, based on historical performance and market context.

Anomaly Detection

Automatically identify unusual patterns, outliers, and data quality issues that require attention.

Recommendation Engine

Receive intelligent recommendations for promotional tactics, pricing, and planning adjustments based on data analysis.

Pattern Recognition

Identify complex patterns in your data including seasonality, trends, and promotional effects.

Continuous Learning

Models continuously improve as they learn from new data and outcomes, getting more accurate over time.

AI Across Blueshift Modules

How AI enhances each planning workflow

Demand Planning

AI generates statistical forecasts that serve as the starting point for collaborative planning, saving hours of manual work.

  • • Automated baseline generation
  • • Promotional uplift modeling
  • • New product forecasting
  • • Exception identification

Trade Promotion Optimization

AI analyzes thousands of past promotions to identify what works and predict the outcome of future activities.

  • • Lift prediction
  • • ROI forecasting
  • • Cannibalization detection
  • • Optimal tactic selection

Trade Promotion Management

AI helps planners make better decisions by providing data-driven insights and recommendations.

  • • Budget optimization
  • • Performance prediction
  • • Similar promotion analysis
  • • Automated reporting

Revenue Growth Management

AI models complex relationships between price, promotion, mix, and volume to support strategic decisions.

  • • Price elasticity modeling
  • • Mix optimization
  • • Scenario simulation
  • • Impact prediction

How Blueshift AI Works

Built for FMCG, designed for your team

1

Industry-Specific Models

Our AI is trained on FMCG/CPG data and understands the unique patterns of your industry

2

Transparent & Explainable

Understand why the AI makes each recommendation with clear explanations and supporting data

3

Human-in-the-Loop

AI augments your team's expertise rather than replacing it, with full override capabilities

Ready to Harness the Power of AI?

Discover how Blueshift AI can improve your forecast accuracy and efficiency

Schedule Demo