Optimise promotions for stronger returns
Trade Promotion Optimisation (TPO) helps you choose the right promotions using data, not gut feel. It analyses past performance, uplift and ROI to guide which mechanics, depth and timing will deliver the strongest results.
With Blueshift, TPO connects directly to promotion planning and forecasting so decisions flow straight into volume, spend and profitability.
TPO Key Benefits
- 1-5% reduction in trade spend for branded products
- Data-driven promotion decisions
- Identify high-performing tactics
- Reduce low performing promotions
TPO Features
Features that help you spend smarter and drive better promotional results
Instant ROI
Forecast the expected return on investment for planned promotions before committing resources.
AI Promo Uplift Prediction
Using historical causal data, AI generated uplifts produce more accurate results than sales managers. This allows sales managers focus on review, refinement and strategy.
Promotion Actual Performance
See sales and claim results mapped back to the promotion to see actual performance vs original forecast.
Promotion Frequency Strategy
Measure and track promotions to ensure they meet the frequency defined by a number of causals.
Scenario Modelling
Model whole year promotional scenarios to find the optimal mix of tactics, timing, and investment for both you and the retailer.
What-If Modelling
Test different promotion scenarios and overlay them on the current forecast to see the impact on volume and financials before you commit.
Ready to optimise your promotional spend?
Discover how AI-driven optimisation can reduce waste and improve ROI
Schedule a demo