Trade Promotion Optimization

Make better decisions about which promotions to run, when to run them and where to invest, so trade spend delivers real return.

What is TPO?

Trade Promotion Optimisation (TPO) helps you choose the right promotions using data, not gut feel. It analyses past performance, uplift and ROI to guide which mechanics, depth and timing will deliver the strongest results.

With Blueshift, TPO connects directly to promotion planning and forecasting so decisions flow straight into volume, spend and profitability.

Key Benefits

  • 1-5% reduction in trade spend for branded products
  • Data-driven promotion decisions
  • Identify high-performing tactics
  • Reduce low performing promotions

Core Features

Features that help you spend smarter and drive better promotional results

Instant ROI

Forecast the expected return on investment for planned promotions before committing resources.

AI Promo Uplift Prediction

Using historical causal data, AI generated uplifts produce more accurate results than sales managers. This allows sales managers focus on review, refinement and strategy.

Promotion Actual Performance

See sales and claim results mapped back to the promotion to see actual performance vs original forecast.

Promotion Frequency Strategy

Measure and track promotions to ensure they meet the frequency defined by a number of causals.

Scenario Modelling

Model whole year promotional scenarios to find the optimal mix of tactics, timing, and investment for both you and the retailer.

What-If Modelling

Test different promotion scenarios and overlay them on the current forecast to see the impact on volume and financials before you commit.

Ready to Optimize Your Promotional Spend?

Discover how AI-driven optimization can reduce waste and improve ROI

Schedule Demo