Discover Blueshift: Easier Access to Features and Our Team

We’re excited to announce our new website that makes it easier than ever to explore Blueshift’s comprehensive Integrated Business Planning (IBP) capabilities and get to know the experienced team behind our platform.

A More Intuitive Experience

Navigating a complex platform like Blueshift ONE shouldn’t be complicated. That’s why we’ve restructured our website to provide clearer pathways to the information you need—whether you’re evaluating our solution, implementing it, or looking to maximise its value.

Discover Our Complete Feature Set

Our new website structure makes it simple to explore all of Blueshift’s powerful capabilities:

Integrated Business Planning (IBP)

Get a comprehensive view of how our platform unifies demand planning, sales planning, and financial planning into a single, cohesive process.

Demand Planning

Learn about our AI-powered forecasting capabilities that help you predict demand with greater accuracy and adapt to changing market conditions.

Trade Promotion Management (TPM)

Discover how our TPM module streamlines the entire promotion lifecycle—from planning and funding to execution and post-event analysis.

Trade Promotion Optimisation (TPO)

Explore our AI-driven optimisation tools that help you make smarter promotional investment decisions and maximise ROI.

Revenue Growth Management

Understand how Blueshift helps you balance volume, price, and mix to drive profitable growth across your portfolio.

AI & Machine Learning

Dive deep into our artificial intelligence capabilities that continuously learn and improve, delivering better forecasts and recommendations over time.

Budgeting & Joint Business Planning

See how our platform facilitates collaborative planning with your retail partners, creating alignment and driving mutual success.

Each feature page provides detailed information about capabilities, benefits, and real-world applications, helping you understand exactly how Blueshift can address your specific planning challenges.

Meet the Blueshift Team

We believe that great technology is built by great people. Our new website makes it easier to learn about the experienced professionals who make Blueshift possible.

Our Executive Team

With over 100 years of combined experience in the FMCG industry, our executive leadership brings deep domain expertise and a passion for innovation. From our co-founders to our C-suite leaders, you’ll find professionals who understand your business challenges because they’ve lived them.

Our Team Leads

Beyond the executive team, our team leads drive excellence across key business areas—from data engineering and product development to client success and delivery. These are the people who translate our vision into reality, ensuring every client implementation is a success.

Our Culture

The Blueshift team is more than just a collection of individuals—we’re a community of problem-solvers, innovators, and FMCG planning experts. Our company page showcases not just who we are, but how we work together to deliver exceptional value to our clients.

What This Means for You

Whether you’re:

Evaluating Blueshift - Quickly understand our full feature set and how it addresses your planning needs
Already a client - Discover capabilities you might not be using yet or learn about new features
Interested in joining our team - Get to know the people and culture at Blueshift
A partner or stakeholder - Understand the depth of expertise behind our platform

The improved website structure ensures you can find what you’re looking for quickly and easily.

Explore Our Services

Beyond features and team information, our new website also highlights the comprehensive services we provide:

Implementation - From discovery to go-live, we guide you through every step
Client Support - Expert assistance when you need it most
Client Success - Ongoing partnership to maximise your platform value
Best Practices - Industry-leading guidance to optimise your planning processes

Getting Started

Ready to explore? Here’s where to begin:

Browse our features - Visit our product pages to learn about specific capabilities
Meet the team - Check out our team page to see who’s behind Blueshift
Explore services - Visit our services page to understand how we support you
Contact us - When you’re ready to learn more, reach out for a conversation

Continuous Improvement

This website update is just one example of our commitment to continuous improvement - both in our platform and in how we serve our clients. We’re always looking for ways to make Blueshift more accessible, more powerful, and more valuable.

We hope you find the new structure helpful and intuitive. If you have feedback or suggestions for how we can make it even better, we’d love to hear from you.

Discover Blueshift: New Website Launch