Turning insights into action
In a fast-changing retail environment, growth comes from making better commercial decisions, faster. Revenue Growth Management connects pricing, promotions and execution using data-driven insight.
Blueshift's RGM capability combines consulting expertise, intelligent tools and hands-on enablement to help your teams focus on what truly drives profit. Whether you are building RGM from the ground up or scaling an existing approach, we help you embed discipline, confidence and measurable impact across your business.
RGM Key Benefits
- Smarter commercial decisions backed by data, not assumptions
- Higher ROIs by focusing spend on what works
- Faster insights delivered to the right people
- Stronger internal capability with embedded RGM disciplines
- Better execution through tighter alignment between plan and market reality
- Sustainable growth driven by repeatable processes
RGM Features
Comprehensive tools for revenue optimization
Price Elasticity Modeling
Understand how price changes impact volume and revenue across different products and channels.
Scenario Planning
Model different pricing and promotional scenarios to understand their impact on revenue and margin.
Promotion Frequency Strategy
Ensure that promotional plans are executed as intended by tracking and measuring frequency targets, improving promotional discipline and ROI.
Portfolio Analysis
Analyse your product portfolio to identify growth opportunities and rationalization candidates.
Mix Management
Drive favorable mix shifts by understanding the profitability of different products and channels.
Promotion Effectiveness
Measure the true profitability of promotions including all costs.
Integrate Causal Factors
Integrate catalogue and display data against promotions to assess and help improve AI predictive uplift accuracy for future promotions.
The RGM Journey with Blueshift
A comprehensive consulting service that guides your business through every stage of the Revenue Growth Management journey
Initial Preparations
Analytical Research & Discoveries
Strategic Planning & Design
Implementation & Action
Initial Preparations
Analytical Research & Discoveries
Strategic Planning & Design
Implementation & Action
Initial Preparations
Set goals, align teams, gather resources. This phase ensures a strong foundation for the project:
- Project kick-off and team formation: Define project objectives, assemble the right team, establish roles and responsibilities, and engage stakeholders.
- Current state assessment: Gather relevant data and conduct a SWOT analysis.
- Feature set up: Sign off required features and configure features for deployment.
- Develop work plan: Create a detailed plan with tasks, timelines, and KPIs to ensure alignment with project goals.
- Risk and communication planning: Identify potential risks and migration strategies with well established communication cadence.
The four pillars shaping RGM strategy
Revenue growth management is built on four pillars:
Price
Optimise price points to drive value and margin.
Assortment
Tailor product mix to match shopper needs and channel dynamics.
Promotion
Maximize ROI through effective and targeted promotions.
Trading Terms
Align trade investment with strategic priorities and performance.
Ready to unlock profitable growth?
Talk to us about building or scaling Revenue Growth Management in your business
Book a meeting